Raquel Vega — Art Director
Work
About
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SP50 —AR X-mas Card
Contribution
Asset creation
CW:
Sandra Valencia
Creative Production:
Saurabh Kakade
ECD:
Franz Roeppischer
For the first time in 50 years of Serviceplan, we decided not to send out postcards for Christmas. As a part of the climate neutral initiative, we replaced paper with AR illustrations so anyone can make it their own. In the year of isolation, we made AR cards with 9 renowned artists from around the world under the common theme of ‘Closer Together’.
Try it here: https://greetings.house-of-communication.com/
THE PROCESS
Choose an artwork, and follow the steps.
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