Pronounced [rah:kel]

I’m a Spice Girl aspirant, turned Wannabe art director.

I went through 33 years in a row without dying: 9 years in ad-making, less than 4 existential crises, and 1 ban from the US. The last one is a lie, but now that I have your attention, let me tell you some facts.

I like lurking, from awkward interactions on the street to reading strangers’ discussions on the internet. I like silly things, I enjoy witty words and I love meaningful messages, whether it’s a meme, print ad or a TikTok. All these ingredients serve me as inspiration for my sassy comebacks or campaign ideas.

Got no girl band, but I’m working on my my next hit.