Raquel Vega — Art Director
Work
About
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Shape the M
Client
METRO AG
Role
Art direction, branding concept
Photography
Henning Ross
Recognition
Trendence Awards 2nd place
A modular employer branding campaign that reflects one core promise: At METRO you can “shape the M” and have real impact on a company, the whole industry and your personal career path.
THE TOOLBOX
The Shape the M toolbox consists of a brand manual, a fresh imagery pool, an internal and external activation concept, as well as templates that enable all METRO and Makro markets to kickstart their employer communication.
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